Many people believe that a logo is great when it is undeniably recognizable amongst its competition in the marketplace. Or if it is an icon, if it can stand alone without it’s name counterpart. I guess the same goes for those logos who end up being sacrificed for the sake of cheap knock off items at the flea market? While I am a complete fan of cheap knock offs (i.e. Coach purses at the Eisenhower flea market), are these beneficial or detrimental to the brand equity of the actual product. Obviously they take away a small profit margin for the companies, but hey, the brand is still getting out there. On the other hand, who wants to carry around the same bag that a homeless woman keeps her lunch in…
Anyway, if you can’t afford the real deal. Bussey’s flea market has the hook up on the next best thing in permanent markers. They were right next to the machete’s.
I heart Skerple.
To the rescue
I doubt knock off products like this have any serious effect on the larger brand sales or image. But I am always impressed by the knock off names and logos. I used to go to Flea World (name has since changed) on hwy 16, and they had some great electronic rip-off brands. The only one still around today is Coby, a Sony rip. But then there was Kenworth, instead of Kenwood, and my fav, Alphine, instead of Alpine.
I always wondered about the quality, but I couldn’t get past having my friends laugh at me if I actually cruised around with one in my car. But then again, in those days at least I had a car.
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